Small Business Week aims to provide valuable information to business owners and their team to give them a local and global competitive edge. By sharing stories and practical advice, event attendees would have the necessary skills to see their business succeed. In celebration of National Small Business Week, the Tri-Cities Chamber of Commerce is putting together its first Business Showcase on October 18. This event offers advertising, networking, and educational opportunities for Tri-City businesses.
Discover new businesses from over 50 local exhibitors at the event, learn about new products and services, and connect with other attendees. It’ll surely be an action-packed event. Business Showcase is not to be confused with your typical trade show. The highlight of the event is the three educational seminars that are held throughout the day. The seminars are for entrepreneurs and small business owners, and cover topics on incorporation, search marketing, and workplace culture. By the end of the day, you’ll have a solid foundation for starting a business. Here’s more information on what you can expect to learn:
Incorporating Your Business
Every small business owner faces a dilemma: incorporate or register as a sole proprietorship. Incorporating as a company would open your business to assets, debt, contracts, and legal actions, while entering a sole proprietorship would put all responsibilities and liabilities on one person. Before making a decision, it’s important to consider your business’ specific needs and goals. There are advantages and disadvantages associated with both options. Luckily, a Chartered Professional Accountant will provide you with the pros and cons to help you make a decision.
Google Search Marketing
Have you ever wondered about the factors that come into play when you perform a Google search? There are strategies for improving your organic search rankings, but this takes quite a lot of time and resources. Search marketing allows business ads to appear ahead of organic search results, providing a more efficient solution for small businesses. A digital marketing expert will be leading the seminar to help you navigate and dominate the digital landscape.
Creating a Great Workplace Culture
Studies have shown that creating a positive work environment leads to happy employees. In turn, this benefits your business because it enhances productivity and employee retention. There are many ways of doing this – finding a core team that reflects your values, encouraging collaboration, giving your employees autonomy, providing a comfortable working space, and many more. Luckily, the speaker is passionate about helping entrepreneurs become better leaders, and is driven to help you create an environment that you and your employees will appreciate.
The event equips you with everything you need to run a successful business. You’ll learn the basics of incorporating, marketing, fostering a positive work environment, and building your connections. We hope we got you excited to come out. If you ever need a place to stay, make sure to book a room with us!